3 Optimizing Your Images
When it comes to online shopping, top-quality imagery is vital. Upload unprofessional images onto your Amazon product listings at your peril.
Online buyers don’t get the same experience when they shop on Amazon as they may get on the high street. They can’t see all the details of the product. They don’t get to touch and feel the items so it’s difficult for them to visualize the product in their homes and lives. So, make sure that you make good use of the full number of image slots allotted.
You must use every opportunity you can to communicate as much information about your product as possible through your images. Your graphics must persuade the buyer that your product ticks all his boxes. The right quality images can convey to your customer all the benefits that they will derive from your product.
The specifics for your primary image have been set by Amazon. Consider the following for all secondary images:
- Close-ups photographs – show all the details of your product. Make sure that the quality of the product is emphasized. Show functions and textures and any aspects that may communicate the benefits that your product could bring for the buyer.
- Lifestyle images – show your product in use in a home, work or leisure setting as appropriate. Your images should help the buyer to imagine the product in use in their personal spaces.
- Dimensions – use these images to convey a sense of scale. Size charts are also crucial for some products. Properly conveyed dimensions help your customer to decide whether this product will fit with the intended use.
- Infographics – use these to convince your buyer of the advantages of some of the main product features
Allocate your most relevant and convincing images to slots two to six. Now, they will appear as thumbnails along with the main image on the product detail page.
Test what your images look like on both a computer screen and a smartphone to ensure that they migrate well from one to the other.
