Step 9 - Launch Your First Product
Introducing a new product to the public can be both exhilarating and nerve-wracking at the same time. We've developed a simple four-step process to help you get your product off the ground quickly and effectively.
1. Streamline The Product Information Page
Before launching your product, make sure that all necessary information is included in your product listings. Remember that to make your product stand out from the rest and be attractive, it must have high-quality images and all the necessary information required for its sale.
2. Launch an Amazon PPC campaign
Working with the advertising tools offered by Amazon, such as Amazon PPC, will help you to position your just-launched product in the top positions.
Remember to allocate a budget for PPC ads. As a starting point, you can use Sponsored Product Ads campaigns, as they are the easiest to manage and you can get results easily and successfully in a short time.
3. Share Your Products Outside Amazon
Reach as many potential customers as possible by sharing your products outside Amazon. Reach more potential customers by sharing your products on social media and creating content about them. For example, publish a blog post explaining how your product may benefit others and why they should use it.
4. Collect Reviews Ethically
Your Amazon seller account will be shut down if you engage in "black hat" practices such as sponsored reviews.
Using the Amazon Early Reviewer Program, which costs $60, may help you get more organic reviews. Requesting a review is also possible using the "Request a Review" button.