What is Amazon Launchpad and How Can it Benefit Your Startup

Amazon Launchpad is a programme offered by Amazon to help entrepreneurs. The aim is to help launch and boost innovative brands through the marketplace.

Benefits of Amazon Launchpad

The mere presence on Amazon Launchpad is already an added value for your company, as your business appears unique. But there are several additional benefits for all startups that are part of this platform:

Visibility: being an independent and even exclusive platform, the products you sell are no longer just one among the millions that are found daily on the marketplace. The Amazon Launchpad category is added on top of other categories, which ultimately attracts the attention of potential buyers.
Amazon Launchpad allows you to build a unique brand different from other sellers. From the moment you enter the platform itself, your perception is that it is something different, with products that are apparently of better quality and exclusive. There is a buyer profile that looks for precisely this type of product, and the mere fact of being there is already an added value for your startup's marketing.
Gain time over other sellers. On Amazon Launchpad, Amazon gives priority to startups, so you can launch your products immediately and, at the same time, gain time compared to other existing companies.
Personalisation on Amazon Launchpad, as the product pages are different from the normal ones. There is an "About the startup" section that explains in detail the origins of the company and humanises, in a way, the business of any startup operating on the platform.
Distribution and reach: in Amazon Launchpad, Amazon is directly in charge of distribution. In fact, it has a global reach, something impossible for a young startup to achieve with its means.
Amazon offers logistical support to companies operating through Amazon Launchpad via its service centre. These categories of support range from startup prototyping and manufacturing to financing and sales. In this way, all participating service providers are guaranteed to respond to startup queries within seven days.
Priority treatment by Amazon, as companies can access resources that are not available on the main marketplace. For example, Launchpad's product listings are inherently easier to use and it is possible to weave customised narratives that encompass everything surrounding your products. And this is with the help of larger images, videos and more space for writing.

Is Amazon Launchpad right for your business?

Now that you know all the advantages of Amazon Launchpad, you are probably wondering: should I really join the programme? The answer is, as a general rule, yes, although there are nuances, as it depends on how you want to run your business.

It should be noted that, although you will undoubtedly benefit from all the advantages of selling on Amazon, you may lose some control over it. The programme requires you to participate in Amazon Seller Central, so Amazon will handle the logistics through FBA. Therefore, the programme may not be suitable for companies that want more control over logistics and distribution.

Many businesses are likely to feel that this is a small toll to pay in exchange for the comprehensive support provided by Launchpad and Amazon's global fulfilment network. Since no two companies are alike, you will need to review all the pros and cons of Amazon Launchpad to decide whether to apply to sell through it.

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