Email marketing is a strategy based on sending mass emails for different purposes, including the following:
Attract new customers.
Develop greater affinity and loyalty with existing customers.
Interact with your company's database.
Generate confidence in a service or product.
Confirm purchase orders.
In recent years, email marketing has established itself as one of the most important channels of communication with users, which also generates a certain amount of trust between both parties. It can be said that nowadays, it is impossible to have a business without having a proper email marketing strategy.
Its advantages are obvious: it is a zero-cost option for your company, personalised, direct and easy to carry out. However, some tools are paid and limit the number of emails that can be sent daily.