How to sell more with Amazon PPC Ads
As we mentioned at the beginning of this guide, Amazon Ads is a tool that cannot be missing in any marketing and sales strategy for Amazon sellers. Of course, the success or failure of your growth strategy within the marketplace will not only depend on knowing how to manage your PPC Ads campaigns but also on other factors such as your product listings, reviews, total sales…
Coming back to what has to do directly with advertising on Amazon, once you are familiar with the types of campaigns and ad management, the next step to increase your sales within the marketplace will be to increase your advertising budget.
We know that increasing advertising spending is not an affordable expense for all sellers due to their limited cash-flow cycle. As an Amazon Seller, you need to make sure you always have your inventory up to date and avoid, as far as possible, stock-outs meaning you need to make upfront payments to your suppliers for this stock which can take days to weeks to sell. At the same time, once the sales are made, you will not receive the money immediately in your account, but Amazon retains this money for a few days to cover any possible returns that customers may make.
Therefore, due to these factors, the working capital that marketers have to invest in advertising can be limited. However, there are revenue-based finance options that will allow you to increase your investment in online marketing and payback through a percentage of future sales. This will allow you to have immediate money to invest in Amazon Ads and improve the visibility of your products on the platform, which will result in increased sales without putting your company's cash flow at risk.
If you are interested in getting funding for your advertising campaigns on Amazon take a look at our Growth Capital financial solution.