The history of Amazon Prime Day
Although Amazon Prime Day is a relatively recent discount day, it has already become one of the biggest sales days of the year. Its history dates back to 2015, when this day was held in 9 countries, including Spain, as well as Japan, Germany, Canada, Austria, France, the United States, the United Kingdom and Italy. At that time, Prime Day lasted 24 hours.
Since then, Amazon Prime Day has become increasingly popular and has even increased in length. In 2022, this major event has been held in Australia, Belgium, Brazil, China, Italy, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Poland, Sweden, India, Saudi Arabia and the United Arab Emirates, as well as the previously mentioned countries, and in Egypt, the latter being the first time this country was included. The duration of Amazon Prime Day has been increased to 48 hours, instead of the initial 24 hours.