Seller or Vendor: Final Decision
At this point, the question is: which is better, should I sell on Amazon Seller Central or should I sell through Amazon Vendor Central? Well, there is no single answer to this question, as it all depends on your circumstances as a seller, your interests and your growth potential.
If you want to have full control of your product and, consequently, also of your brand, the best option is to sell through Amazon Seller Central. From this platform you will know your sales volume, the price of your products and you will have more options for users to get to know your brand.
On the other hand, if what matters most to you is quick profits with low costs, a good option is Amazon Vendor Central. However, in this case, you must have a prior invitation from Amazon, which is not easy to obtain.
In short, the first thing you should do is to establish your strategic objectives so that, when the time comes, you can make the right decision about how and where to sell your products.