Search for local suppliers
2021 taught us that global supply chains can be seriously affected by unforeseen events, such as the covid-19 pandemic or a cargo ship running aground in the Suez Canal. Shortages of components and raw materials are still unresolved and are negatively affecting companies' stocks, unable to adequately secure supply.
In addition, consumers are increasingly turning to local shops, which have been severely affected by the pandemic. This type of trade makes it possible to buy quality products at a better price, provides personalised attention and helps to protect the environment. In fact, in the United States, the volume of searches for products made in the USA increased by 54% in the last quarter of 2021, while in Canada it increased by 143%.
With all these elements on the table, experts predict that the search for local suppliers will accelerate, and may even constitute an added value over competitors who continue to bet on more distant suppliers, such as China. Therefore, your brand will benefit if your customers believe that you are a local supplier and, therefore, also a trustworthy one.
