Plan your Email Marketing Campaign
Preparing your email marketing campaign for BFCM requires smart segmentation of your mailing list, personalization and care of your subject lines to convert emails into successful conversions.
Segmenting your mailing list is essential to send relevant and personalized messages, thus leading to increase the probability of interaction. Aggregate your subscribers into categories based on behaviors, buying preferences, or interaction history, among other criteria.
Segmentation facilitates the personalization of content, promotions and calls to action tailored to the preferences and behaviors of each group. Use information about previous purchases, website clicks, or products viewed to create personalized and specific messages for each segment of your mailing list.
On the other hand, it is advisable to take care and create attractive subject lines that arouse the recipient's curiosity. To do this, use terms that convey urgency, such as "Limited Offer"; include persuasive questions, such as "Ready for the best deals of the year?"; clearly express the benefits, such as "Save 50%"; and use strategic and relevant emojis, in moderation.