1. Check your technical stack
Can you imagine your eCommerce website having a problem on Black Friday? Sales not being synchronised with inventory? The payment gateway not being able to charge credit cards?
Although it may seem like something that never happens, it is more common than we think. Many eCommerces have serious technology failures due to increased traffic and sales volume.
Other retailers install new platforms, applications and digital solutions to optimise the user experience. However, in this regard, it pays to do as much testing as possible in advance.
On the other hand, the best time to make technology platform changes is during the first quarter of the year. Traditionally, and for many sectors, this is usually the quietest time of the year. Therefore, it is the ideal time to do all the functional testing, bug fixing and optimisation of the technology stack.