5. Improve your position in the Amazon Best Sellers Rank
The Amazon Best Sellers Rank (Amazon BSR) is a ranking produced by Amazon for all categories of a product. It shows the product's position among the best sellers for the main category to which it belongs and for the subcategory in which it is ranked.
The Amazon BSR is calculated by taking into account the total orders sold for each product compared to the other products in the same category over a period of time. Thus, the best-selling product in a category will have the number 1 in that category, the second the number 2, and so on.
The importance of this indicator is obvious: the higher the Amazon BSR, the less likely it is to sell, because the product will appear in a lower position. Conversely, the lower it is, the probability of conversion will increase progressively.
In this case, the question is: how to improve the position in the ranking? Well, although Amazon has never made public the criteria it uses to determine the position of a product in the ranking, your goal should be to sell more and better on Amazon than the competition. In reality, it is a process that feeds back on itself, since the better your ranking position, the better your product will be positioned, which will increase sales, pushing your product back up in the ranking, and so on and so forth.