5. Improve your Amazon Best Sallers Rank (Amazon BSR)
Amazon Best Sellers Rank (ABSR) is a ranking produced by Amazon for all categories of a product. It shows the product's position among the best sellers for the main category to which it belongs and for the subcategory in which it is classified.
Amazon BSR is calculated by taking into account the total orders sold of each product compared to the other products in the same category over a period of time. Thus, the best-selling product in a category will be ranked number 1 in that category, the second best-selling product will be ranked number 2, and so on.
The importance of this indicator is obvious: the higher the Amazon BSR, the lower the chances of a sale, because the product will appear in a lower position. Conversely, the lower the Amazon BSR, the higher the probability of conversion.
In this case, the question is: how to improve your ranking position? Well, although Amazon has never made public the criteria it uses to determine the position of a product in the ranking, your goal should be to sell more and better on Amazon than the competition. It's a process that feeds back on itself, because the better you rank, the better your product will be positioned, which will increase sales, push your product back up the rankings, and so on and so forth.
