Calendar 2022: The Most Important Dates for Online Sellers in UK & Europe

Find out what are the most important dates and events for e-commerce in 2022. Plan your marketing campaigns and inventory cycles in advance and achieve the highest turnover.

Over the last few months, we have seen how online retailers struggled with problems derived from the sanitary restrictions caused by Covid-19, collapse in the supply chain, shortage of raw materials... In short, it is a scenario full of uncertainty that has led many e-commerce retailers to suffer stock-outs or even have had to close their businesses due to a lack of cash flow.

Uncertainty requires sellers to plan strategically, increasing their inventory cycles to ensure the availability of their products during peak demand throughout the year.

On the other hand, knowing these periods also allows sellers to organise their online marketing campaigns to make the most of these opportunities.

Therefore, being aware of peak demand is very important, since these are the dates that all e-commerce sellers should have marked on their calendars. If you are interested and want to know what these dates are, we invite you to read on.

Why online marketing campaigns are important during demand peaks

Why online marketing campaigns are important during demand peaks To ensure that your online shop gets the most sales these days, you need a good marketing campaign to reach out to potential customers.

When developing your annual or quarterly budget for digital marketing campaigns, you should be aware of important dates. The cost per click during these dates is likely to skyrocket, so you will need to make a significant investment upfront. To help online sellers be ready to cover these costs, RITMO has developed RITMO Growth Capital.

This financial solution allows you to access up to £3M in your account and repay it comfortably with a percentage of your future sales. Therefore, your marketing investment can be scaled up without affecting your company's cash flow.

How to avoid stock-outs

Keeping these dates in mind will not only help you to organise your advertising campaigns. It will also allow you to plan your stocking strategy and be able to foresee how far in advance you should make your inventory purchases so that you don't run out of stock at the time when demand peaks occur.

For some sellers, the problem is to advance a large sum of money to stock up on inventory because they cannot get it back until sales occur, causing problems for the company's cash flow. At RITMO, we have developed an invoice financing solution: RITMO Invoice Financing, precisely to help retailers with inventory sourcing. RITMO Invoice Financing will allow you to increase payment terms from 4 to 12 weeks and will pay invoices directly to your suppliers. Therefore, it can help you increase your purchasing and sourcing capacity and negotiate better discounts with your suppliers for prompt payment.

June / July - Yet To Be Disclosed - Amazon Prime Day

Amazon Prime Day 2022 is kept a secret until a few days to it. Last year, it was held on 21st and 22nd June, and the date was announced three weeks in advance, so stay nimble to know when it is due this year and have your biz promoted. It's Amazon's summer version of Black Friday. During the two days, Amazon Prime members can enjoy special offers and exclusive discounts.

If you are an Amazon Seller, you can't miss this event. This is one of the dates with the most sales in the marketplace. To participate you need to work as an Amazon FBA Seller or sell through the program Seller Fulfilled Prime so that your products can be included in Prime Day. You must carry out a good advertising campaign through Amazon PPC to beat your competitors.

Prime Day is celebrated in several countries such as Spain, the USA, Italy, Germany, France, Canada, Belgium, Austria, Japan and UK.

We'll keep an eye out for the next date!

25th and 28th of November - Black Friday and Cyber Monday

Black Friday and Cyber Monday are two dates that have also gained importance over the years. Their origin is in the United States but they have spread throughout the Americas and Europe. It is celebrated the day after Thanksgiving, the fourth Friday in November and has become popular as the kick-off for the Christmas shopping season.

During Black Friday it is normal to see the most discounted prices of the year and all retailers take the opportunity to make their best offers. Cyber Monday, held on the Monday following Black Friday, was reserved for online deals on electronics in particular.

However, the reality is that in recent years we have seen how brands not only make offers on Black Friday but also extend their campaigns throughout the whole week to take advantage of the sales pull.

In 2022 it will be celebrated worldwide between 25 and 28 November.

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Calendar 2022: The Most Important Dates for Online Sellers in UK & Europe

Growth capital for your ecommerce

Last Posts at RITMO's Blog

What is the inventory turnover ratio and how can it be improved?

What are stock-outs and how to prevent them

The ultimate guide to inventory management

Growth capital for
your ecommerce