2022 has not been an easy year for online retailers. During this year we have seen how advertising costs have not stopped growing, increasing the cost of acquisition (CAC) for sellers. On the other hand, the current socio-economic context, marked by high inflation and the energy crisis, has led to a decrease in buying interest among consumers. In short, a very difficult scenario full of uncertainty that has caused many eCommerce sellers to suffer stock shortages or even have had to close their shops due to a lack of cash flow.
Uncertainty requires sellers to plan strategically, increasing their inventory cycles to ensure the availability of their products during peak demand throughout the year.
On the other hand, knowing these periods also allows sellers to organise their online marketing campaigns to make the most of these opportunities.
Therefore, being aware of peak demand is very important, since these are the dates that all eCommerce sellers should have marked on their calendars. If you are interested and want to know what these dates are, we invite you to read on.
