90% of eCommerce startups fail within the first 120 days of their launch. One of the main reasons for their failure is often a lack of funding or poor management of their funds.
One of the most common mistakes of eCommerce founders and marketplace entrepreneurs is to focus their efforts on the commercial strategy, leaving aside the establishment of a good financing strategy.
At RITMO we believe that, just like the commercial strategy, positioning or logistics optimisation, achieving an optimal level of financial efficiency guarantees, to a greater extent, the company success. For this reason, on December 14th, we organised a webinar with the aim of sharing with the audience a vision from the point of view of an entrepreneur, investor and external advisor about the process of developing a financing strategy for an eCommerce and its importance for the company's growth strategy.
For the session, the experts Alfredo Iglesias (Investment Analyst at Sabadell Venture Capital), Oliver Von Schiller (Partner at ECIJA Advisory), Marta Frenna (CEO and Co-Founder at Greyhounders) and our colleague Jorge Jüttner (Head of Partnerships at RITMO) joined us.
You can access the video of the full session here, please, note that the whole session is only available in Spanish.
Below you will find a recap with the main ideas shared by the speakers at the webinar "Professionalise your eCommerce, Financing and Growth Strategies".