5. Working with partners
So, from all the points discussed above, one conclusion is very clear: working with sustainable partners is key to reducing your digital carbon footprint. If we include this variable in our selection of suppliers, we will be reducing the carbon footprint of our value chain. Creating a social commitment and an eco-friendly brand that is well-valued by the consumer.
In addition, we must break the myth that directly correlates ecology with increased costs. In most cases, the relationship is the inverse, as efficiency is improved. Especially in terms of transport and the use of energy resources.
Finally, we must assess the relationship between reducing the digital carbon footprint and the brand awareness created by the consumer. If we are environmentally friendly, we will also be friendly to our customers. We should also remember that legislative changes are aimed at improving the ecological viability of businesses. So with new strategies to reduce our digital carbon footprint, we will be ahead of the curve and adapting our operating systems to future imperative needs.