Fulfillment, the key to making your eCommerce take off

Find out which fulfillment strategy is best suited for your eCommerce and how it can drive your sales growth.

We are more digital since the Pandemic

Our consumption patterns have changed a lot in a very short time largely due to the scenario brought about by the evolution of the Covid-19 crisis:

Consumers have lost their fear of digital shopping
Online shopping is no longer just a matter of preference, but also a matter of necessity.
Local commerce is coming together and is increasingly relying on digital strategies.
The digital age gap has narrowed
New synergies, opportunities and payment formulas have emerged
Local commerce is starting to embrace the digital world as well.

These new trends are favouring a paradigm shift within the business culture. A fact that is reflected in the statistics. According to IAB Spain's eCommerce 2021 Study, online shopping has grown four points in the year of the pandemic. This figure translates into 25.8 million online shoppers. A number that is expected to continue to grow.

Thinking about implementing an integrated logistics strategy for your eCommerce?

The growth of an online shop goes beyond getting a substantial and progressive number of customers that result in increased profits. What if you are not prepared to reach all those customers?

Any entrepreneur who wants to get his or her business off the ground must answer questions such as: Do I have enough space to store my products? In the case of an unforeseen event with my shipments, can I be able to deal with it? Do I have the capacity to handle a peak in the volume of shipments?

In short, anyone working in online commerce should ask themselves questions related to logistics management. They should even do so if they manage a physical business that sends its orders by post.

When an entrepreneur is also considering taking his or her business to the next level, the need for a proper logistics strategy is imperative.

The Outsourcing of the Fulfillment Service

If you are thinking of taking your online shop one step further, outsourcing is the most attractive logistics management option. Why?

Outsourcing logistics offers considerable time and effort savings for eCommerce business owners. By delegating this function to a professional fulfillment service, entrepreneurs can focus on other fundamental aspects of the business for its growth: optimising manufacturing processes, improving user experience, brand positioning, etc.

In addition, having a good logistics partner can lead to considerable savings in shipping costs. There are companies such as Genei that specialise in offering complete e-Fulfillment services.

Genei has more than 4,000 m² dedicated exclusively to warehousing, and a further 6,000 m² for inventory control, handling and packaging, returns and shipping management and integrated logistics for your eCommerce.

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Alternatives to develop a fulfillment strategy	Advantages	Disadvantages
Complete in-house management of the logistical process	Cost savings and process control	Requires a great deal of effort and mismanagement can lead to losses.
Establishment of an internal department in charge of logistics management	Professional process control	Large investment is needed
Complete or partial outsourcing of the logistics service	Scalability, optimisation, professionalism and agility	Significant investment is needed