What is the Amazon Account Level Reserve?
The Amazon Account Level Reserve is a guarantee that Amazon uses to cover potential refunds or chargebacks that may arise on a seller's account. It is also known as an Unavailable Balance.
This reserve consists of Amazon withholding a portion of a seller's account balance as a precautionary measure in case the seller is unable to honor refund requests or chargebacks. The amount withheld is based on a percentage of total sales and is determined based on the seller's account history. This percentage is usually around 2%.
For example, if you have an account-level reserve of 2% and you make a sale of €100, Amazon will hold €2 in reserve in case a refund or chargeback is issued for that sale.
This reserve is crucial, as it protects Amazon from financial loss in the event that a seller is unable to fulfill refund or chargeback requests. It also provides sellers with peace of mind knowing that their account is protected from potential problems.
It is important for sellers to understand how this reserve works as it will tie up part of their funds for a period of time. The reserve is gradually released as the seller demonstrates a satisfactory and secure sales history.