How to sell in Mercado Libre: Step by step guide

If you are interested in knowing how to sell on Mercado Libre, in this article we guide you step by step to help you beat all records when selling your products on the e-Commerce giant of Latin America.

What is Mercado Libre and how it works

Mercado Libre is a platform dedicated to eCommerce in Latin America, being Mexico one of the countries in the region where there is a greater presence of this eCommerce giant. On this platform, anyone can publish their products and take advantage of the benefits of this marketplace. In addition, it is widely used by customers who search directly on this website for the products they are interested in.

Mercado Libre was born in 1999 in Buenos Aires, Argentina. Currently, it has a presence in 18 countries in Latin America, and in the fourth quarter of 2022 reported a total turnover of US $3 billion, according to Bloomberg News.

Mercado Libre works as an intermediary, we "rent" the platform to publish our products and we use its reach and visibility to reach our customers who are interested in buying those products.

Making sales on Mercado Libre is easy, you just need a little effort to publish your products properly and they can reach people who are interested in buying them.

2.- Register your data or your company's data

You can register two types of accounts, one if you are a physical seller, or register your company's data. The data you will have to enter are:

For individuals: name, last name, Mail, password and INE.
For companies: RFC, company name, email and password.

If you already have a Mercado Libre account as a user, you do not need to register again. If you would like to request a change of ownership, just click on your name; then look for the option My data > Personal data > I need help > Change the ownership of my account.

That's it! You already have your Mercado Libre account. The next step is to start uploading your products, which you will be able to do easily through the web. If you have any doubts, you will be able to make use of the technical support in a simple way.

2.- Describe your product in detail

At this point comes the most important moment: entering the correct information about your product.

As we have already mentioned, in this case it works for two very important situations, the first one is that Mercado Libre's search engine throws your product to the customers who are looking for something in particular, and secondly, that it offers the necessary information to convince the customer to sell.

Below, we give you a series of recommendations that you should take into account in order to choose the right description for your product:

The first thing you should do is to choose an informative title for your product. The title must be descriptive enough to contain the key information about your product and, if possible, something else that only you can offer to your buyers. Mercado Libre advises to follow the next order when identifying your product: product name, brand, model, and more specific details.
The next step is to correctly choose the product category. Although as specified above you choose what you are selling in a general way, there is a second category that involves only the type of product to sell.
The description is very important, and in this case you must record every key detail of your product, this will help the customer know exactly what he is buying. You can even make use of the technical specifications that the supplier sends you, adding the color, material, dimensions and the stock you have available.
A good description also includes high quality images. Whether or not you use a professional camera, take care of the aesthetics, since many customers rely on the photo to choose a product.
Include detailed product information such as whether it is new, used, OEM, reconditioned, etc.
Add the detailed description, in this case you can help with SEO strategies, so that the product is not only found from Mercado Libre, but also using Google.

3. Add additional information

After entering the characteristics of the product, the next step is the price. Once added, you must select the type of publication you will choose in Mercado Libre. The options offered are free, classic and premium.

Although there are several differences between each of them, the factors that most differentiate them are the exposure of the publications, the installments offered by Mercado Libre and the duration. The free publication is characterized by having a low exposure of the publications, offering only 6 installments to the client, and having a duration of 60 days. The classic publication has a medium level of exposure, offers, like the free one, 6 installments to the client, and has an unlimited duration. The premium publication has a maximum exposure, allowing it to appear in the first place, offers 12 customer fees and an unlimited duration.

Next, you must select the delivery methods, in this case you can choose to use the shipping platform itself, called Mercado Envíos.

In the next step, you will have to select if you will use Mercado Pago as payment gateway. We recommend you to use it because many customers look for this option, since they can use any credit card and have the security of reimbursement in case they do not receive the product.

Finally, add if you offer any kind of warranty, either as a seller or direct from the factory.

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