KPIs applied to sales strategy are essential instruments for measuring and analyzing the success of your eCommerce in terms of your commercial activities. In other words, these indicators provide an objective and quantifiable view of the overall sales performance of your business.
Although the selection of these KPIs may vary according to the specific objectives of each business, they all provide accurate measurement in the area of sales. When it comes to implementing an effective sales strategy, these indicators play a critical role in providing a measurable guide to success.
As KPIs allow your eCommerce to evaluate the impact of sales strategies, this helps to make data-backed decisions, and thus make the necessary changes to optimize sales efforts and maximize results.
These indicators include pipeline coverage, conversion rate, monthly growth, shopping cart abandonment rate, customer acquisition cost (CAC), customer retention rate, customer churn rate, and average purchase ticket, sales rate per person, or sales cycle, among others.