Communicating environmental impact to stakeholders
Implementing Corporate Social Responsibility measures can enhance our brand reputation while contributing to the protection of the environment. However, to achieve this, it is essential to communicate in a transparent and effective way to our stakeholders so that they can follow our steps. Only if everyone is aligned, our strategy will be effective and credible.
To communicate the plan, the first thing to do is to establish an environmental policy for the company. This involves quantifying, measuring and determining what our commitment to environmental improvement is. The next step is to communicate this with stakeholders, especially suppliers and customers. It is also important to define the certifications we will require in order to continue a relationship with them in the future and avoid a negative impact on our supply chain. Of course, all these changes cannot be made overnight and we must allow time for compromise and adaptation in case stakeholders are not aligned with our vision we must look for viable alternatives that meet our requirements.
After assessing the environmental impact, we must communicate our decision clearly. We must make a strong commitment to determine our eCommerce business model.
Finally, we cannot forget to make public on our eCommerce website the specific commitments we are going to make, which will help to improve our corporate image. Social awareness with the reduction of environmental impact will help us to be present as a priority purchase option in the consumer's mind.