The world of eCommerce has experienced exponential growth in recent years, and with it, the importance of optimizing the sales process through constant evaluation of the KPIs in the sales funnel of your business.
The sales funnel is the visual representation of the customer journey, which describes the sales process from the moment visitors get to know your store until they become potential customers. Each stage of this sales funnel (discovery, acquisition, conversion, and loyalty phase) represents a crucial opportunity to measure, evaluate and improve the performance of your eCommerce.
In this article, we provide you with a guide to the most relevant metrics and KPIs for each stage of the sales funnel, from the initial discovery of your brand to the conversion of a visitor into an ambassador of your product or service.
