The Conversion Rate (CR) is one of the essential KPIs to evaluate the profitability of your eCommerce. It is used to measure the percentage of users who made a purchase in relation to all the people who interacted with your brand and who could have bought, but did not.
When calculating the conversion rate, you need to divide the number of total conversions, in terms of sales, divided by the number of total visits, and then multiply by 100 to get the number as a percentage. In other words:
Conversion Rate (%) = (Sales in the period/ total visits or contacts) * 100
The sales conversion rate shows what percentage of leads have been converted into customers. For example, if 2,000 leads consulted a salesperson, but 400 sales were made, then the sales conversion rate is:
Conversion Rate (%) = (400 / 2000) * 100 = 20%
If you want to improve the conversion rate of your eCommerce, it is advisable to capture quality traffic, through a good optimization of your SEO positioning, boosting referred traffic (backlinks) or carrying out an effective email marketing strategy. In addition, we recommend that you launch a concise and direct message that reflects your value proposition, incentives to users with an irresistible offer, such as discounts for the first purchase, as well as showing the comments and opinions of satisfied customers, to generate confidence in new buyers.