Loop
More and more eCommerce companies are adopting strategies to reduce waste and promote sustainable consumption. In this regard, satellite companies have emerged that enable eCommerce companies to adapt their business model towards more sustainable options.
One example of this is the US company Loop, a global platform that supports producers in the disposal of conventional waste and single-use products. Through partnerships with numerous well-known brands, they set up product refill points in different areas to reduce single-use products.
At the same time, when it comes to shipping, it rewards those users who share packaging. In other words, they do not need a box and receive their products directly, sharing the shipment with other companies. This revolutionary vision of eCommerce, which is based on strategic alliances, proposes a new way of understanding this sector by helping us to design an integrated business model based on sustainability without the need to increase costs.
Similarly, there are companies emerging that centralize the collection of returns. This means a reduction in costs and an improvement in the tedious process of receiving an unwanted product back from the consumer.
In short, there are many strategies that are emerging as creative solutions in the world of eCommerce. It is important to bear in mind that the paradigm shift in global consumption must also change the way we approach the business model we apply. Especially considering that for the consumer, efficiency and ecology are key when it comes to making a purchasing decision and terms of using an online shopping platform again in the future.
