At RITMO, we are entrepreneurs like you, and we want to tell you about our entrepreneurs who inspire us with their stories so that every day we can continue with our mission: To support the growth of eCommerce
We want to introduce TAPP Water, a company that fights against the use of single-use plastics, with its innovative water filter
TAPP Water was launched in Barcelona in 2018 to empower people to easily get clean and healthy water from the tap, with a minimum environmental impact. The company offers the first recyclable water filter that provides clean and fresh water directly from the tap in a sustainable way.
In addition to being eco-friendly, TAPP Water helps users to save 15 times more per liter than conventional bottled water. Additionally, it also saves space (no need to store bottles) and time (no need to go to the supermarket).
TAPP Water’s main distribution channel is through their website, they also sell through Amazon, and recently they have started to sell in some physical stores in Barcelona.
TAPP Water was founded by an international team formed by Magnus Jern, Alexander Schwartz, Rocio Alcocer, and Jeff Cardorelli, who shared a deep concern about zero waste and protect the environment. Their main objective was to reduce the pollution and plastics generated from bottled water by providing an alternative with zero environmental impact through filtered tap water.
Since it was launched in 2018…
+50 M plastic bottles avoided 1,3 Mt plastic avoided 10t CO2 avoided
Once they have developed a product that fits the market and set up all the logistics, their main objective is to attract customers. The company’s main growth driver is to invest in marketing to capture new clients. Magnus, one of its founders, explains to us that they make a large investment in marketing since their customers have a big Life Time Value as their product is based on a subscription model and high recurrence. Once the customers are on board it is easier to retain them thanks to great customer support and experience.
TAPP Water has faced four major challenges according to Magnus:
RITMO has allowed TAPP Water to have more cash flow to invest in its marketing strategy and growth faster, allowing it to attract new customers without having to dilute.
According to Magnus, the whole team was very surprised with the speed and ease with which they were able to sign the contract and get the money for their marketing campaigns.
In addition, TAPP Water’s founder notes that at first RITMO can be a complicated product to understand because it is not a common funding model in countries like Spain, but once the team helped him understand how it works, it was the best decision for the company to avoid dilution while at the same time allowing them to grow so fast.
Just do things and on trial and error and continue to test and test and test until you get it right, and once you get it right, then you can start focusing.
Magnus encourages all entrepreneurs who are just starting not to give up because things don’t work out, but to work on trying and testing different models until they find the right one. In this process, customer feedback is very important to know if you are moving in the right direction or if you need to keep on pivoting. You shouldn’t wait until you have a finished product to go to market because probably it may not fit well and you will have wasted your time.
From €50,000 to €3 million in 24 hours to invest in inventory and in your online marketing campaigns.
Find out the steps to follow to position your products at the top of Amazon's catalog by Margin Business experts.
We have interviewed one of the founders of TAPP Water to find out how they have managed to grow the company so quickly.